In 2017, an 18 to 25-year-old is just as likely to get Botox as her mother, who comes from the Gen-X or Baby Boomer generation. In fact, many mothers and daughters get Botox treatments together and consider it nice “mother-daughter” time.
The Millennial generation has grown up on surgical and non-surgical treatments, so it’s no big deal. “My generation doesn’t see anything wrong with getting work done,” Jordan Bailey, 25, told the Star Tribune.
Many young women (and men) with seemingly perfect skin and ample collagen stores are becoming regulars at their local plastic surgeons offices, investing in their youth.
Here in Los Angeles and Ventura counties, we live in the Kardashian capital of the world, but we can’t give the Kardashians full credit for this growing trend, which has spread as far as New York.
According to the American Society for Aesthetic Plastic Surgery, between 2011 and 2015, Botox treatments increased by a whopping 41 percent, the Star Tribune reports. We’re not surprised because we’ve certainly witnessed this trend in our own office.
Interestingly, the Botox trend declined with the economy during the Great Recession, but as of 2011, the procedure has risen steadily every year, with more than half a million procedures by millennials in 2015.
Why Do Millennials Get Botox?
In some ways, millennials’ reasons for getting Botox are different than women in their late 30s and beyond. The main reasons why Millennials are turning to Botox, include:
- They are using Botox as a “preventative measure” to delay aging and surgical procedures.
- They use Botox to keep them looking young longer.
- They want to look better in selfies.
- They want to look their best on social media.
- They want to conceal their hectic school and work schedules (which make them look tired).
- They want to eliminate the dark circles under their eyes.
- They want to look fresher and more awake, even after a long night on Sunset Boulevard.
In general, the Millennial generation is paying a lot more attention to their skin at a younger age. They’re not only getting Botox, they’re eating clean, drinking tons of water, and wearing sunscreen religiously. They’re also staying away from smoking and tanning beds. Botox is just another component of all that.
These days, Millennials are comparing Botox treatments to getting their nails or hair done – it’s become that “normal” among patients in their late teens and twenties. A lot of younger patients are looking for that Photoshop look, and they’re even considering it a priority expense, especially if they work in the entertainment industry.
Are you interested in learning more about the benefits of Botox? Contact us today to meet with our board-certified plastic surgeon, Dr. Yuly Gorodisky!